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The Robot Commander app is probably the most exciting offering from the perspective of your inner 7-year-old builder. In addition to this online community, LEGO is releasing three separate iPhone apps to help you make the most of your Mindstorms robot: Robot Commander, 3D Builder and Fix the Factory. To prepare for the release, LEGO has launched an online social media site where users can share their own robot designs, find 3D building instructions and download new firmware. On September 1, LEGO will release Mindstorms EV3, the third generation in the programmable robot-building series. And now they're helping you build working robots at home that you can control with your iPhone. As a child, I was able to build countless imaginary robots in the comfort of my own home thanks to those brightly colored blocks.
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The social interaction in the idea- based community is substantial, and encourages further participation with consumers.Few companies have so completely captured the hearts and minds of children's creativity like LEGO. There are inspirational videos for users to view, fan- created robots that are featured on the site, as well as a number of international events such as Lego World 2014, and Lego Mindstorms at Lego World in 2016 for users to attend and watch at a later date.
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The primary feature is the use of a virtual social community, where users can create a profile, post their creations and interact with other members within the community. The Lego Mindstorms website employs a number of social networking features. In your discussion, identify at least two specific social networking features. Based on what you learned in this chapter, write about 200 words in which you describe current developments in social networking that Lego will need to understand as it decides whether to continue, remove, or modify the social networking features you identified. Visit the Lego Mindstorms Web site and identify specific social networking features. As a toy manufacturer, Lego must always be sensitive to the needs of its customers, both children and their parents, which requires the company to pay close attention to changing preferences and trends. EBUS5504 Case Study 3: Lego Mindstorms 1.
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